Facebook to host summit for young entrepreneurs

Facebook is partnering with government's Department of Small Business Development and Livity Africa to host youth enterprise day, a one-day summit which aims to celebrate and catalyse youth entrepreneurship in SA.

The event will be hosted on 24 June at the Turbine Hall in Newtown, Johannesburg.

Young entrepreneurs are invited to listen to some of the stories from successful South African youth-run businesses, and then participate in workshops which will give them a crash course on Facebook products and digital marketing.

The speakers include Rina Chunga from Rich Factory; Abed Tau from Tuta-Me; Nothando Moleketi from ReWare; Nadav Ossendryver from Latest Sightings; Musa Kalenga, an author and entrepreneur; and Lelo Boyana from Just Curious and Chica.co.za.

"We believe passionately in the development of young entrepreneurs and small businesses as a means of sparking economic growth and job creation in South Africa," says Emilar Gandhi, public policy manager South Africa at Facebook.

"Digital platforms such as Facebook and Instagram can help them increase sales and brand awareness while also building loyal communities and business leads. We're excited to spend a day hearing young entrepreneurs' stories and sharing our ideas about how digital platforms can help them grow."

The workshops will include a course on Facebook ads, how to engage with audiences on Facebook and Instagram, understanding user experience, and turning the Facebook page into an e-commerce platform.

"South Africa's fast-growing digital economy offers so many exciting entrepreneurial opportunities for the youth," says Rina Modi, business development director at Livity Africa, which will be helping to run the workshops.

Youth interested in attending can RSVP here.

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