Head of digital strategy

Lynette Hundermark

Lynette Hundermark

Lynette Hundermark, head of product strategy at Prezence Digital, describes herself as "a true mobile geek". With 15 years' experience in the IT industry, she says she fi nds herself constantly researching new products and the latest digital trends.

At heart, I'm a true mobile geek who lives and breathes mobile.


"My job is to create quality products or solutions that meet our clients' short- and longterm business goals." This involves analysing a client's business to understand its needs, and analysing the consumer landscape in order to deliver relevant products. "I work closely with the design and development teams to build the vision from concept to completion. We have a reputation of being one of the top mobile and digital agencies in Africa, so everything we do has to be excellent." Hundermark acquired a BSc degree in computer sciences, with majors in computer science and psychology. She kept abreast of the current software development technologies and obtained Java, .Net and SQL Server certifi cations. She also obtained business analysis qualifi cations and project management certifi cations in Scrum.

Her advice to those wanting to follow the same professional route is to be dedicated to producing work of the highest quality by paying attention to the smallest details. She also encourages individuals to keep acquiring knowledge and experience to make informed decisions. And, above all, to have a passion for what they do.

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